July 20, 2023 | 8 min read
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The Power of Connectivity – accelerating digital transformation and driving market growth

In today's rapidly evolving digital landscape, successful businesses understand the pivotal role that connectivity plays in driving growth and facilitating digital transformation.

In our hyperconnected world, connectivity acts as the central nervous system of an enterprise, enabling seamless communication and coordination across departments, branches, and partners. The focus for any enterprise must be on consolidating and simplifying complex operations whilst building the foundation for long-term business success.

By investing in reliable and high-speed connectivity solutions, companies can streamline their operations
and lay the foundation for future growth.

Digital transformation is a strategic imperative for businesses seeking to thrive in the digital age.

From adopting cloud-based services to implementing Internet of Things (IoT) solutions, businesses can harness the power of connectivity to enhance productivity, optimize processes, and gain valuable insights from data.

As we uncovered in our Enterprise Horizons survey - 51% of CIOs we spoke to said they had secured increased technology budgets against growth. 42% said their board sees global connectivity as a business asset that is critical to growth.

We are happy to support 60% of Fortune 500 companies who are using technology to successfully embrace digital transformation through connectivity investments. This ensures they have a more seamless, successful path to achieving growth, with strong foundations in their current locations and agile expansion into new markets.

De-Risking Expansion into New Markets

Expanding into new markets brings immense opportunities but also carries inherent risks. We understand how connectivity technology acts as a catalyst for enabling organizations to enter new markets with confidence. Through secure and reliable connections, businesses can establish a strong foothold in new markets, connect with partners and customers across borders, navigate diverse regulatory environments, and achieve supply chain optimization with the ability to tap into talent pools worldwide.

By leveraging connectivity with Global Internet or Advanced SD-WAN solutions, organizations can foster business agility, respond quickly to market changes, and have confidence in their network. And, as technology continues to evolve at an unprecedented pace, they will be in a position to respond and support 5G, edge computing, and artificial intelligence (AI) as it continues to revolutionize connectivity and unlock new possibilities for businesses. 

Connectivity is a cornerstone for successful businesses, driving digital transformation, accelerating growth in new markets, and ensuring long-term success.

Thriving businesses are recognizing the value of a robust, agile, network infrastructure. They will proactively invest in the right connectivity solutions to remain at the forefront of innovation in support of these new technologies, enhance operational efficiency, and expand their reach, in an increasingly hyperconnected world. 

Nearly half (46%) of the CIOs we surveyed are planning to deliver global growth in the next 12 months by expanding into new markets, with 47% saying that establishing and managing global connectivity is the single most critical factor in ensuring success when it comes to that global expansion.

Expereo are experts when it comes to global connectivity. With over 600 customers globally, our clients stretch across manufacturing, finance, retail, agri-science, pharmaceuticals, and FMCG sectors. We understand that embracing connectivity as a strategic priority to enable growth is a challenge, but it’s critical.

Making the right investments today is key to unlocking the full potential of a business, in order to secure a prosperous future in the digital age.

For more insights into what CIOs are considering when investing in Market Growth, download our Enterprise Horizons report here.

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